Store ads are a margin game. We play it like owners.
Shopping feeds, catalogue ads, ROAS targets, abandoned carts — eCommerce advertising is its own discipline. We run it on the number that matters: what's left after the ad bill.
Advertising a store is nothing like advertising a service: hundreds of products, each with its own margin and demand curve; feeds that quietly determine whether Shopping ads show at all; blended ROAS numbers that hide winners subsidising losers. The platforms happily optimize toward revenue; owners need profit — and that gap is where store ad budgets go to die.
Our eCommerce PPC starts where profit lives: the catalogue. Feed optimization so Google actually understands and shows your products; campaign structure that separates heroes from long-tail (so scaling decisions happen at the margin level, not the account level); Meta catalogue ads and dynamic retargeting showing shoppers the exact products they left behind; and the seasonal calendar — festivals, sales, wedding season — planned rather than reacted to.
Because we build and optimize stores too, the whole funnel is one accountable system: product pages that convert the click, checkouts that don't leak, email and WhatsApp flows that recover carts the ads bring back. Behind £2M+ of client store revenue is exactly this: every layer pulling the same direction.
eCommerce PPC, delivered properly.
Feed optimization
Titles, attributes and images engineered for Shopping's search matching — the invisible layer that decides visibility.
Margin-tiered structure
Heroes, mid-tail and long-tail campaigns bid to their own economics — no more winners funding dead stock.
Performance Max & Shopping
Google's commerce formats run with real controls — negatives, exclusions and honest incrementality checks.
Meta catalogue & dynamic ads
Browsed products re-shown with price and urgency — the highest-ROAS layer in most store accounts.
Cart recovery integration
Ads, email and WhatsApp flows sequenced together on abandonment — one recovery system, not three.
Profit-first reporting
ROAS by margin tier, new-vs-returning split, and the number owners actually need: contribution after ad spend.
How we take you from brief to results.
Economics
Margins, AOV and break-even ROAS established first.
Feed
Catalogue data optimized for the machines that read it.
Structure
Campaigns tiered by product economics.
Recover
Dynamic retargeting and cart flows switched on.
Scale
Budget follows margin-true winners, season by season.
eCommerce PPC — asked and answered.
What ROAS should my store target?
Why does the product feed matter so much?
Performance Max: friend or budget black hole?
Can you help with festival and season spikes?
Do you need control of the store too?
Often paired with
Google Ads Management
Google Ads puts you in front of buyers at their moment of highest intent. Managed with discipline, it's the most measurable growth lever in marketing; managed lazily, it's a donation to Google.
Learn moreMeta Ads Management
Facebook and Instagram ads find customers before they search — by interest, behaviour and lookalike. In the current era, winning them is 70% creative. We produce accordingly.
Learn moreRemarketing & Retargeting
Most visitors leave because life interrupted, not because they decided against you. Retargeting follows up automatically — the right message, to the right stage, until interest becomes action.
Learn more
Let's talk about ecommerce ppc for your business.
Tell us where your business is today and where you want it to be. We reply on WhatsApp within minutes — no forms, no waiting.