Your ad account has a leak. Let's find out how big.
Most accounts we audit waste 20–40% of spend on junk searches, broken tracking and forgotten campaigns. One forensic pass tells you exactly where — and what recovering it is worth.
Ad accounts decay quietly: search terms drift into irrelevance, tracking breaks during a site update and optimizes toward nothing, experiments get launched and forgotten, and the agency report keeps saying 'impressions up'. The money leaves at the same rate either way. An audit is the forensic pass that finds where it's actually going — performed by people with no incentive except accuracy.
We examine the layers that decide performance: tracking integrity first (a shocking share of accounts optimize on broken or double-counted conversions), then structure, search-term waste, audience overlap, creative fatigue, bid strategy sanity, and the landing pages that clicks are being spent on. Every finding is quantified — not 'improve negatives' but 'this pattern spent ₹31,000 last quarter on searches containing free'.
The deliverable is an owner-readable report with a prioritised fix list: what's leaking, what it costs, what fixing it takes, in what order. Hand it to your current agency, execute in-house, or have us implement — the audit's value is identical in all three futures, which is why we're comfortable selling it standalone.
PPC Audit, delivered properly.
Tracking verification
Conversions tested end to end — because every other number is fiction if these are wrong.
Waste quantification
Junk search terms, overlap and forgotten campaigns — leakage totalled in currency, not adjectives.
Structure review
Campaign architecture, match types and bid strategies judged against your actual economics.
Creative & fatigue analysis
What's still earning attention, what burned out months ago, what was never tested at all.
Landing page assessment
Where the clicks land, and how much of the leak is after the click.
Prioritised recovery plan
Fixes ordered by money recovered per effort — a plan any competent operator can execute.
How we take you from brief to results.
Access
Read-only account access — we can't change anything, only see.
Verify
Tracking tested before any metric is trusted.
Excavate
Spend traced through terms, audiences and creative.
Quantify
Every leak priced in your currency.
Deliver
Report plus walkthrough call — then it's your move.
PPC Audit — asked and answered.
We have an agency — is auditing them hostile?
What does the audit cost, and is it credited?
What access do you need?
How long does it take?
What if the audit finds everything is fine?
Often paired with
Google Ads Management
Google Ads puts you in front of buyers at their moment of highest intent. Managed with discipline, it's the most measurable growth lever in marketing; managed lazily, it's a donation to Google.
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Facebook and Instagram ads find customers before they search — by interest, behaviour and lookalike. In the current era, winning them is 70% creative. We produce accordingly.
Learn moreLead Generation
Not clicks, not reach — enquiries: names with intent, arriving weekly at a cost you know. We build the whole machine: offer, ads, page, follow-up. You handle the closing.
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Let's talk about ppc audit for your business.
Tell us where your business is today and where you want it to be. We reply on WhatsApp within minutes — no forms, no waiting.