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Social Media · Social Media Audit

A year of posting. What did it actually build?

Before another month of effort, get the honest diagnosis: what's working, what's wasted, what competitors are winning with, and the ordered list of what to change.

Most businesses have never actually looked at their social media — they've only been inside it, posting week after week with no external read on whether any of it lands. An audit is that external read: systematic, comparative and honest, performed by people who see hundreds of accounts and know what winning looks like in your category.

We examine four layers: profiles (do they convert a visit into a follow or an enquiry?), content (which posts and formats actually earn engagement, which pillars are missing, what does the grid say about you in three seconds?), audience signals (real reach and engagement quality, not vanity totals), and competitors (what the winners in your niche do that you don't — reverse-engineered, not admired).

The deliverable is a prioritised action plan in plain language: quick fixes for this week, structural changes for this quarter, and the honest verdicts most reports dodge — including 'this platform is wrong for you' when it's true. Run it yourself, or let it become month one of a management engagement.

What you get

Social Media Audit, delivered properly.

Profile conversion review

Bios, highlights, links and pinned content scored for the visit-to-follower-to-enquiry journey.

Content performance analysis

Twelve months of posts decoded — what earned reach, what died, and the patterns behind both.

Engagement quality check

Real reach and audience authenticity examined — the numbers behind the numbers.

Competitor teardown

Your niche's top three accounts reverse-engineered: formats, cadence, hooks and conversion paths.

Platform verdicts

Where to double down, where to maintain, where to quit — effort reallocated by evidence.

Prioritised action plan

This week / this month / this quarter — every finding turned into an ordered instruction.

The process

How we take you from brief to results.

01

Access

View-only analytics access — setup takes minutes.

02

Analyse

Profiles, content and audience examined systematically.

03

Compare

Competitor benchmark built for your niche.

04

Deliver

Written report plus a plain-language walkthrough call.

05

Act

Execute in-house or hand us the plan — your call.

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FAQ

Social Media Audit — asked and answered.

What do you need from us?
View-only access to your account insights (or even just exports) and fifteen minutes on your goals. No passwords to your accounts are ever required — analytics access is enough for everything we examine.
How long does an audit take?
Five to seven working days from access to walkthrough call for a standard two-platform audit; larger multi-platform reviews take a little longer and are quoted upfront.
Will the report be understandable without jargon?
It's written for the owner, not the marketer — every finding in plain language with a because attached. The walkthrough call exists so you can interrogate anything; most clients leave it slightly annoyed at their previous year, which is the point.
Is the audit fee credited if we hire you after?
Yes — move to a management or strategy engagement within 30 days and the audit fee credits against it. Roughly half of audits become exactly that; the other half execute solo, which is a fine outcome too.
Can you audit our competitors instead?
Alongside, always — a competitor benchmark is built into every audit. As a standalone competitive teardown (say, before entering a market), yes — scoped and quoted individually on WhatsApp.
Related

Often paired with

Social Media Strategy

Most brands post and hope. A real strategy decides who you're for, what you stand for, where you show up and how it converts — then the posting finally means something.

Learn more

Social Media Management

Consistency is the whole game on social — and the first casualty of a busy business. We take the entire operation off your plate: strategy, content, posting, replies and reporting.

Learn more

Instagram Marketing

Reels for reach, stories for trust, a profile engineered to convert the visit — we run Instagram as the full funnel it actually is.

Learn more
Designed to Earn.

Let's talk about social media audit for your business.

Tell us where your business is today and where you want it to be. We reply on WhatsApp within minutes — no forms, no waiting.